Kobe Bryant the most interesting man in the world?

By Jeff Zillgitt, USA Today

LeBron James is the best basketball player in the world.

Kevin Durant is trying to take that title.

But the world's most popular NBA player? That belongs toKobe Bryant.

http://www.usatoday.com/sports/olympics/london/basketball/story/2012-08-06/Bryant-most-popular-US-athlete/56878630/1